What is a Website?
A website (also spelled Web site or web site) is a collection of related web pages, images, videos or other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.
A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
Why Do I need it?
You may be wondering:
Do I need new customers or encourage the existing ones?
How could I get new customers?
How do customers find me?
What are the real benefits that customers obtain from my business?
How I could I take advantage of the Internet to improve my sales performance?
A website focuses primarily on growth, development and projection of a company, helping to expand their market and interact with their customers by offering services, tools, support and information and much more.
Many have websites, but have no real positioning strategy of the page, thus wasting the potential to efficiently reach the goal of a sales strategy. This requires investing in search optimization strategies and SEO (Search Engine Optimization) and positioning.
What are the advantages?
a) .- To be at the level of competition, more and more companies decide to appear on the Internet, they know that sooner or later will have to do and this is the right time to keep up with the rest of companies and using this powerful tool.
b) .- Display a professional Internet image, the website identifies and defines the company. It is a very good tool for marketing strategies for small, medium and large enterprises.
c) .- The possibility of doing business, in accordance with your field of business, you could obtain significant returns through your website, you would have the possibility of making available catalogs and prices with the idea of selling through the network. This concept of sales is growing day by day in all countries and markets.
d) .- Accessibility to your products or services, statistics show that users are using the internet more and more to make inquiries. Conveniently seeing what businesses offer without having to go to a shop or office.
e) .- A visual of your offer, as you could instead of investing in a designer, printing and distribution of information to your customers. When compared with typical catalogs, the Web page is a less costly investment; it has an unlimited life span and the possibility of low-cost updates. A Web page effectively managed will never become obsolete; it would stay functional and innovative.
f) .- Potential market; often limitations are geographical as it may not be feasible to cover a wide area with resources that are available. The Internet removes the barrier simple stroke; your company will be accessible throughout the country and even worldwide. Your company would reach potential customers who may choose you instead of another company that may have even more financial resources than you, but who lack an Internet presence.
g) .- Infinite of possibilities, it is possible to use the Website to promote your sales strategy, promotional ideas or information about your company, products, or services. This is achieved by the diversity of programming languages and design tools that have been developed for the development of Web pages. Your company might have an interactive location map, you would be able to administer your own content, upload a powerful dynamic presentation, create forms, a sales and payments platform, insert contact forms or request quotes, building a database for marketing, etc.. all with an attractive and personalized design.
